Who is TrustedChoice.com?

TrustedChoice.com is a helpful resource and launchpad for progressive independent agents that are ready to leverage the power of the internet to connect with new consumers and help their agencies grow. Sign up for the Advantage Subscription today and start connecting with consumers in a whole new way.

Our Partners

IIABA logo

Independent Insurance Agents

The Independent Insurance Agents & Brokers of America (IIABA) is a national alliance of 300,000 business owners and their employees offering all types of insurance and financial services products. Unlike company-employed agents, IIABA independent insurance agents and insurance brokers represent more than one insurance company – so they can offer clients a wider choice of auto, home, business, life and health coverage, as well as retirement and employee-benefit products.

Trusted Choice logo

Trusted Choice®

Trusted Choice® was launched by the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers: Choice of companies, customization of policies and advocacy support. It is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach and influence consumers.

state auto



We wrote the first lead we received. It was a commercial contractor who needed GL and coverage for his tools. Our second lead was a personal prospect. It’s obvious that more and more people are starting their search for insurance online, and while our agency websites help, this is just one more way for customers to find us.

Gross Insurance Agency
Fort Thomas, KY


We’ve seen a number of leads come thru in many of our offices from both personal lines and commercial lines. One of the commercial lines phone leads actually generated a $87,000 account for the agency. Has been well worth our investment and we certainly will continue to participate

Correll Insurance Group
Spartanburg, SC


We think TrustedChoice.com is working well. I like how the leads come through, it’s efficient. We recently wrote a contractor on the commercial side and are working a personal lines lead that came through the other day, a new doctor who moved to the area. They’re good prospects.

DHK Insurance
Independence, OH


Auto Owners needs to be a part of TrustedChoice.com. They are committed to the independent agency channel as their distribution system and this platform is all about the success of independent agents. They are a big player in our state and are in a lot of very good agencies that are participating at TrustedChoice.com.

Irmo Insruance Agency
Irmo, SC


We were trying to do the right things with our website even before we got involved with TrustedChoice.com and it’s been working but we're really excited to be getting prospects from TrustedChoice.com - and commercial prospects at that.

Hartland Insurance Agency
Hartland , MI


We got our first prospect, and the lady called before we could even respond. It was a homeowners and we wrote it. It’s an exciting start. The whole move to a national brand like Trusted Choice was a good idea. The website and the brand gives us a more professional image than our competition.

General Southwest Insurance Agency
Phoenix, AZ


We received our first notification of a prospect through TrustedChoice.com and it turned out it was a local non-profit needing commercial insurance. We sold them a package of coverage including liability, property, and some specialty lines. All in all about a $4,000 account. It’s a great start!

Teeter Insurance Agency
Martinsburg, PA


Our office received a call from an individual inquiring about commercial insurance for his technology company. After meeting him, we asked how he came to call on us. He said a friend of his in California with a similar business told him to go to TrustedChoice.com to locate an agent. He saw us and that we represented the carriers that could help them. It looks as though we may write this $100,000 account.

Countybanc Insurance Services
Greenville, SC


We’ve received a wide variety of leads from the portal so far, six at least. A couple we couldn’t help, others we’ve quoted and others that we’ve written. We wrote a workers’ comp policy for a company that is going to give us a chance to write their other lines, and I’m working on one now where we have the chance to write their auto, GL, bonds, and the owner’s personal lines. We think TrustedChoice.com is working well.

Gallo Insurance Services
Boynton Beach, FL


I used to have a basic profile on TC.com and didn't get any leads. Since I've signed up for the enhanced profile (Adv Sub) I've been receiving all kinds of leads and gotten new business out of it. You guys are definitely doing a good job over there.

Kittyboot Gates Insurance & Financial Services LLC
Carlsbad, CA


We receive roughly 4-5 leads from them on a monthly basis and they are phenomenal! I’ve purchased all kinds of leads throughout the years and nothing is close to Trusted Choice. The quality of the lead and closing percentage are just incredible.

Teague Insurance Agency
La Mesa, CA


We’ve gotten 11 commercial leads so far. Many of them are businesses that need help with their workers compensation. One in particular had loss problems and needed some special attention. They’re nice size accounts that we’re glad to see. We’ve been very pleased with the results so far.

Reiter Insurance Agency
Crescent City, FL


I received the email from TrustedChoice.com with the client’s name, phone number, and email address. Within the body of the email, his insurance need was mentioned so I knew before calling him back what he needed. I think I will be picking up policies within the next few days. I must say that I am impressed. I have received two leads, written one, a commercial auto account, and will most likely write the second one, two umbrella policies that were interesting to work and needed someone like me to place. Well worth the money! Thanks and keep them coming!

REC Agency Services
Scottsdale, AZ


We keep getting good multi-line leads that we’re able to close. We track every one and we’ve been impressed not just with the number, but the quality of what we’re seeing. We are closing right at 50% of them, which is great. We’ve been seeing commercial leads in the mix too during the year, so we think having a separate home for commercial was definitely the right way to go.

Watkins Insurance Group
Austin, TX


Since signing up as an Advantage Subscriber earlier this year, we are pleased to have received eight leads so far – six personal lines and two commercial lines. As the Trusted Choice brand continues to grow, we are confident that we’ll continue to see solid referrals from our enhanced listing on TrustedChoice.com. We realize the important of having a strong online presence for our agency as we’ve also written many nice accounts from our website which is hosted by ITC, another Big I vendor.

Dean, Heckle, & Hill, Inc.
Matthews, NC


I recently wrote a General Liability policy for a new catering business. The owner went online and requested a call to discuss her new business needs. I was able to quote and bind the policy the same day. She needed the coverage for a catering event that week and was very pleased that she received a call on the same day she submitted the request.

Snipes Insurance
Raleigh, NC


We’ve been surprised at the steady stream of leads we’ve seen. It seems we get one or two every week. And it’s been a wide variety of accounts - people who have just moved to town, entrepreneurs just getting started, business owners looking for alternatives. We work them too and have closed on some of them. We’re pleased with how things are going at TrustedChoice.com.

Eckert Insurance Group
Austin, TX


We have received two leads so far from the portal. The second one was a big rig owner operator that I think we’re going to be able to help. The whole TrustedChoice.com initiative is just one more effort to raise our visibility to consumers and we all can use that. It’s an unbeatable value. We’re headed in the right direction.”

Leitch Insurance
River Falls, WI

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